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for hair salons and barbershops

A booking system for hair salons where the client belongs to you, not the platform

Booking platforms work. The problem is what they take for it: not just a commission, but the relationship with your client and the chance to offer someone cheaper right next to you.

Your own booking system for a hair salon or barbershop starts at 470 € as part of a website, with no commission per reservation. Client details and visit history stay with you. A platform typically takes a commission on every reservation and holds the client's email itself.

What actually hurts about it

Bookings arrive across three threads

Instagram, Messenger and phone. By the time you reply to the third, the first has already found another salon.

You pay a commission per reservation

For a client who has come to you for three years, you pay the platform again on every single visit.

The client is not yours

You have no email or phone number outside the platform. When it raises prices or shuts down, you start over.

They no-show and you never find out

A free slot at half past two will not sell again. Without a reminder the day before, no-shows happen twice as often.

What a system like this includes

Booking straight on your website, with a choice of stylist, service and duration. Colouring and a cut do not take the same time, and the calendar has to know that, or your day falls apart.

An automatic reminder the day before by message or email. It is the cheapest thing in the whole system and also the one that pays for itself first, because an occupied chair earns and an empty one does not.

A client card with history: what was done, which colour, which shade and when last. A client you can tell the exact shade number a year later does not switch salons over price.

And a website for that booking to sit on. A salon is found by someone nearby who types a service and a district, not the name of a place they do not know yet. So the website is built around what people actually search for, and the booking window comes second.

  1. Today: booking through a platform A commission on every visit, the platform holds the client's email, and the competition glows right next to you.
  2. Later: booking on your own website No commission, the data is yours, the reminder goes out automatically and a free slot can be offered again.
Platform versus your own system

What stands behind it

I have not built for a hair salon yet. The closest I have is a bike service shop running bookings in six languages with no fee per reservation, and that is the same job. What is extra with hair is different service durations and more people in one calendar, and that is exactly the thing to work through before the first line of code.

I built bookings for a bike service shop that paid roughly a thousand euros a year for the same kind of platform. After moving to their own booking on the website, that fee disappeared and bookings did not drop.

That same website also got the shop to an average position of 5.9 on Google. For a business that lives on local clients that matters more than design: a booking window is useless if nobody can reach it.

The full AJ bikes story →

Frequent questions

Will I lose the clients who found me through the platform?

Not right away and not necessarily. The usual path is to keep the platform running for a few months and, in parallel, send regular clients to your own booking. Once most have moved over, the platform can be switched off or kept only as a source of new faces.

We have three people and each has a different schedule. Can it handle that?

Yes, that is a common request. Each has their own calendar, their own services and their own working hours, while the client picks either a person or just a time.

What if someone does not show up?

The system sends a reminder and can put the free slot straight back up. A deposit on the reservation can also be turned on, but I recommend starting with it only once no-shows are genuinely a problem.

How much does it cost?

A website with booking from 470 €. There is nothing to pay per reservation and no monthly per-user fee.

Are you paying a commission for a client you know by name?

Tell me how many bookings you get a month and how many come through the platform. Bookings then come to your own page and the commission on a regular client disappears. The first call is free.

Book a call →

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