ajbikes.sk

A bike service website built around local search. Average Google position 5.9, 3,125 impressions in the first month and 76 percent of visits from mobile.

Where the problem was

Adam has a bike workshop in Miloslavov. That is a village of under three thousand people, twenty minutes from Bratislava. Next to him in the capital sit dozens of bike services with bigger budgets, longer histories and a better address.

When someone nearby typed “bike service” into Google, they did not find Adam. Customers came to him through word of mouth and Facebook, which means he grew exactly as fast as someone passed his name on.

What was needed

It was not about making a pretty website. The competition has plenty of pretty websites. It was about getting a village workshop ahead of city firms on the searches people actually type — and doing it with no advertising budget.

What I did

I started with what people search for, not with what the business wants to say. What came out of that was that the biggest demand is not for the brand, but for a plain “bike service” and for specific jobs a customer can name themselves.

So I did not build the site as one page with a paragraph about services. Every job and every catchment village got its own page with its own text. Wheel building, bike service in Šamorín and others. Not copies with the town name swapped out, but real content that makes sense even without Google.

On top of that came a Russian and an English version. Plenty of people around Bratislava type into search in Cyrillic, and none of the competition was speaking to them.

And then the boring part most agencies skip. Making sure Google gets a finished page and not an empty frame it has to assemble itself. Making sure addresses return the right answers and not redirects. Making sure the site works just as well on mobile, where three quarters of the visits come from.

What it brought

The numbers are from Google Search Console for the period from May to 9 August 2026.

Average position 5.9. That is the first page. A village workshop sits in the results among the city bike services.

3,125 impressions and 173 visits from search. For “bike service” the site is at position 2.8, for “bike service miloslavov” at 1.6. These are searches where the customer does not yet know who they will go to — exactly the ones that bring in new people.

The strongest month came at the end of the season. July had 57 visits and 1,127 impressions. In its first nine days August had already reached 24 visits and 677 impressions, a pace that will overtake July. In the period when bike services usually see work drop off, this one is gaining it.

Three quarters of people arrive from mobile. 131 of 173 visits. If the site did not work properly on a phone, most of what was gained would be lost.

And those separate pages for individual jobs earn their keep on their own. Wheel building and bike service in Šamorín both collect visits independently of the main page.

Where it is heading next

For “bike service bratislava” the workshop is ninth. That is the first page, and behind it is the fact that it got there from Miloslavov — a village twenty kilometres from the city. For a search like that Google naturally favours businesses physically in Bratislava, because it assumes the person is looking for something near them. Being ninth among city bike services is therefore a different number than it first looks. It is not a shortfall, it is a lead won against geography.

And in Microsoft’s search, the one behind Edge and Copilot, it is even better. On the map the workshop is first and among the links fourth. This is an increasingly important number, because Copilot’s answers rest on this index, not on Google.

Under the hood

If the technical side interests you: the site runs on Netlify, and before deploy Playwright crawls the whole thing and generates static HTML for fifty-one addresses, so a search engine and a person both get a finished page. Security headers are set strictly, so content can only load from trusted sources, and the site is on the list browsers keep for encrypted connections. The booking form is embedded from another application via a frame that sizes its own height, so two separate systems come across as one page.

The site has no tracking scripts. Not even Google Analytics. The privacy page says so plainly, because it is true.